Ketua Kamar Dagang dan Industri (Kadin) Kota Bekasi Muhamad Gunawan meminta para pelaku UMKM untuk memanfaatkan fasilitas di Digital Live Hub UMKM
Hal itu dikatakannya dalam upaya meningkatkan daya beli masyarakat yang sampai sekarang ini cenderung menurun yang dapat menjadi tanda pelemahan ekonomi.
Gunawan menegasi bahwa Kadin Kota Bekasi siap membantu para pelaku UMKM untuk naik kelas dengan memanfaatkan digital marketing.
“UMKM Kota Bekasi harus naik kelas, dengan memanfaatkan digital marketing, oleh karena itu kami akan membantu memfasilitasi penjualan produk mereka melalui digital marketing,” ucap Gunawan, Kamis (05/09/2024).
Menurut Gunawan, Digital Live Hub UMKM, bisa menjadi sebuah jawaban dalam perkembangan teknologi media digital, guna memasarkan produk asli Kota Bekasi.
Terlebih dalam catatan Badan Pusat Statistik (BPS), tingkat inflasi di Kota Bekasi paling tertinggi se-Jawa Barat
“Kota Bekasi merupakan wilayah yang terus berkembang. Karena itu perlu adanya terobosan pemasaran hasil produk UMKM dan pabrikan melalui digital live hub. Ini juga terobosan baru untuk Gen Z, untuk memanfaatkan peluang ini,” tutup Gunawan.
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